HOW TO OPTIMIZE YOUR WEBSITE’S TITLE TAGS FOR BETTER SERP VISIBILITY
What is the Title Tag?
If you want to learn what is the title tag, this blog is the perfect place for you. A title is a meta HTML element that defines the title of the web page. It summarizes the contents of the pages. It is a title content which shows up in the web index listing on the title bar of the browser window. The title tag features prominently on search engine results pages as it is typically used as a clickable link and also appears in the browser window.
What is the title tag and the Tips for Optimization:
Brand your title tag:
The title tag of your website’s homepage must have your brand name at the beginning. On the inner pages, you can use your brand name at the end. And with the most relevant and important information at the beginning.
Enter keywords toward the beginning:
Keywords placed at the beginning grab people’s attention easily, in order to attract web traffic it is essential to place the keywords prominently at the beginning of the title tag.
Your title tag grabs attention, and click-through rates of the site’s search snippets should increase.
You can use pipes to separate terms in your titles to make them look clean in search results. It is easier for users to quickly scan your title tag for relevant information when the words in your title tag are separated into two or three different sections by a pipe symbol.
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Use synonyms for your keywords that have lower competition rates. Search engines can easily identify associations and return them in search results.
Use unique page titles:
Having unique page titles is necessary for every web page on a site. write different titles for different pages, just ensure that they are not identical.
They are scannable and therefore easier to read and digest for both humans and search crawlers and they are more clickable in SERPs.
Including your unique selling point in the title:
It is difficult to include a lot of information within the 70 characters of a title tag that is visible to the search user. To specify what is unique to your business to attract your audience to click your search snippet rather than your competitor’s.
Use no more than two keywords:
The readability of the page title and the relevance of the title to the content on the page, rather than the actual number of keywords. It is ideal to use one or two keywords in your page title for usability and SEO. Some title tags many keywords, causing them to look like stuff, which is a negative ranking signal for search engines.
Relevant page titles:
There is no point in creating awesome page titles if they are not relevant to the web page title if they are relevant to the web page content. Users expect to see an extended version of the tag on the web page.
What is the title tag and the Best Practices to Avoid
Produce SEO- friendly and user-friendly title tags, also beware of practices that might restrict your title tags from ranking high in the SERPs.
Using too many commas
This gives search engine crawlers the impression that your tag is stuffed with keywords.
Avoid stop words when possible.
They waste space within the character limit and are ignored by search engines and many people.
Check your spelling.
This sounds obvious but is an easy way to make a page appear low quality and untrustworthy to Google and your audience.