How Does Website Design Affects SEO Rankings?

admin ~ Modified: May 17th, 2024 ~ Website Tips ~ 6 Minutes Reading

Do you know how website design affects SEO?

In the present SEO world, website design is vital. Client experience is currently a pivotal component for SEO rankings. This implies that how your site looks and what clients collaborate with it directly affect its position in search results.

In this blog, we will feature some website designs that straightforwardly influence a website’s SEO rankings. We will investigate how website design affects SEO rankings and give significant hints on how to upgrade your web design for better SEO performance.

Read more: Top 10 benefits of having a professional business website.

Website Design Affects SEO

Now, let’s understand how website design affects SEO rankings.

1. The navigation structure of the website

Your website’s navigation structure influences key measurements like how long guests stay on a page, bounce rate, engagement rate, and conversion rate. These elements assist with further developing your SEO rankings and further supporting your income and benefits. This is how website design affects SEO rankings.

Also, if clients can’t find the data they need or don’t have any idea where to go straightaway, they’ll leave your site, and you could pass up a great deal of likely income.

Tips to create good navigation structure

  • Keep the Main Menu Simple
  • Ensure Easy Access
  • Add a Search Bar
  • Use Clear and Concise URLs
  • Use Descriptive Anchor Text

2. The ‘404’ page

Almost certainly, a client will leave your site if they experience a 404 error page.

A ‘404’ error happens when a connection is broken or the page does not exist anymore. Most 404 pages seem to be like this. This is how website design affects SEO rankings.


As may be obvious, this site page never really keeps clients on the site.

In any case, with a few ideas and procedures, you can transform it into an easy to use page that urges guests to remain.

Tips to fix 404 error 

  • Avoid Generic Design
  • Clear Communication
  • Include a Search Bar
  • List Important Pages

In a perfect world, your site shouldn’t have any dead links, yet at times clients might set off a 404 error by composing an unacceptable URL.

To deal with this, make a remarkable and supportive 404 page. This keeps guests on your site longer, brings down bounce rates, and lifts SEO rankings.

3. The loading speed of a website

The speed of your site’s loading is significant for SEO rankings. What your site is planned means for how rapidly pages load.

At this time, your site ought to load in under one minute.

Tips to Increase Loading Speed of Website 

  • Reduce CSS and JS file sizes
  • Optimize images for compression
  • Utilize a CDN
  • Decrease HTTP requests
  • Limit redirects
  • Implement caching
  • Upgrade web hosting service

4. Images, image size, and alt text

Most sites have pictures since they make things more fascinating. At the point when the photos are cool and check out, individuals stay on the site longer and cooperate more.

Yet, assuming that there are such a large number of pictures, it can make the site slow. What’s more, when sites are slow, they don’t appear high in Google searches. 

Additionally, if the photos don’t appear at all, clients will be left gazing at clear spaces only. This is how website design affects SEO rankings.

Tips to follow when using images

  • Utilize important keywords in image titles.
  • Add enlightening, keyword rich alt text to pictures.
  • Compress pictures to accelerate loading times and lessen server load.

5. Pop-ups

Bunches of sites have pop-ups that appear when you arrive from a search engine. This is a bad idea for two fundamental reasons:

1. Your credibility endures a hit when you focus on serving promotions and pop-ups over giving the data clients are looking for.

2. Another explanation is that when guests experience a pop-up right away, they could become frustrated and leave your site immediately. This conveys a negative message to Google, demonstrating that clients probably won’t be happy with your site in the SERPs. If Google sees that your page is definitely not a decent match for the keyword because of this negative sign, it’s probably going to bring down your page’s positioning in the SERPs.

To diminish the adverse impact of pop-ups, it’s ideal to sparingly utilize them. If you really want to promote an occasion or offer a free lead magnet, consider utilizing an exit-intent pop-up.

This kind of pop-up appears when the client is going to leave the site, which can be not so much meddling but rather more powerful in catching their attention without disturbing their perusing experience.

Check out our Web Design and Development Services.

6. Reading experience

The plan and design of your site are urgent for your SEO rankings. Clients visit sites to track down data and reply to their inquiries.

Your site should be intended to provide this data effectively and in an easy to understand way. This will make it more successful in drawing in and holding guests, which is fundamental for further developing your SEO rankings.

A lovely perusing experience on your site can have a few positive impacts. It can prompt higher on-page time, making individuals invest more energy perusing your content. It can likewise bring down the bounce rate, which is when individuals leave your site rapidly without investigating further. This is how website design affects SEO rankings.

Moreover, it can increase commitment, such as by leaving remarks or sharing your content. These elements, among others, can at last further develop your SEO  rankings, making your site more noticeable to individuals looking for comparable points.

Tips to create a fantastic reading experience to your site

  • Try not to choose dull background tones; settle on a perfect, white background.
  • Guarantee there is a lot of plenty area on your site.
  • Use a huge text font size for better clarity.
  • Pick a text style that is not difficult to peruse and that many individuals like.
  • Coordinate your content into headings, subheadings, and bullet points for clearness.
  • Keep sentences and sections compact to improve readability.
  • Integrate pictures, videos , and recordings to separate the content and keep up with reader interest.


We hope that now you know how website design affects SEO rankings. Before, website design and SEO were viewed as particular regions for online organizations. In any case, these two have become progressively blurred.

A finely created site upgrades the client experience as well as being a fundamental part of website improvement. Perceiving this mix is pivotal, as the two components currently impact each other fundamentally. Together, they add to keeping up with your site’s ranking in SERPs. 

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