10 Pinterest Marketing Hacks Every Marketer Needs to Know in 2025

Introduction: Pinterest Marketing Is Still a Big Deal

Pinterest marketing in 2025? Still gold. Yep, you read that right. While everyone’s chasing trends on TikTok and Instagram, smart marketers are pinning their way to solid traffic, warm leads, and even direct sales. Pinterest has evolved, sure—but it hasn’t lost its magic. If anything, it’s gotten sharper. Cleaner. More focused.

And if you’re tired of battling short attention spans and fighting to rank on Google, Pinterest marketing gives you a new playground—one that’s visual, search-friendly, and peaceful.

Let’s get into 10 real, useful hacks you need this year.

1. Long-Tail Keywords Are Your Secret Weapon

Pinterest Marketing Begins with Better SEO

Search still matters on Pinterest. It’s part social platform, part search engine. So forget one-word keywords.

Use long-tail phrases like:

• “Eco-friendly baby shower decor” 
• “Vegan meal prep recipes for beginners” 
• “Affordable Pinterest marketing tools 2025” 

Use them in:

• Pin titles 
• Descriptions 
• Board names 

Bold move? Use Pinterest’s search bar for suggestions. Real people. Real searches. Real conversions.

2. Make Fresh Pins Weekly, Not Once in a Blue Moon

Pinterest’s Algorithm Craves New Content

Want to stay visible? Stay fresh. The 2025 Pinterest algorithm favors new visuals.

Here’s how to do it:

• Create 3–5 pins weekly per blog/product 
• Use different designs for the same URL 
• Try new colors, text overlays, and styles 

Don’t overthink it. Use Canva or templates. Fast. Fun. Functional.

Because stale pins? They get scrolled past. Every. Time.

3. Text Overlays That Stop the Scroll

Pinterest Marketing Needs Emotion, Not Just Aesthetics

Pinterest is visual, yes. But also emotional.

Use emotional or solution-driven phrases on your pins:

• “This changed my skincare game.” 
• “5-minute meals you’ll love.” 
• “Struggling to get Pinterest traffic?” 

Pair that with bold fonts, warm tones, and clear contrast. You’ll hook them in. In one second flat.

4. Vertical Pins = More Visibility

Tall Pins Win in Pinterest Marketing

80% of users scroll Pinterest on their phones. So what works best? Tall pins. Not square. Not landscape.

Best size in 2025?

• 1000 x 1500 px 
• High-res images 
• Clear, readable text 

Why it matters:
Big pins = more space = more impact.
Small pins? They disappear into the feed.

5. Video Pins Are 🔥 Right Now

Pinterest Loves Movement—Give It Some

Yep. Pinterest loves video pins. Especially video short ones.

What to try:

• 6–15 second videos 
• Quick tutorials or behind-the-scenes 
• Before/after clips 
• Captions (because… silent scrolling is a thing) 

Bonus: Pinterest prioritizes video over still images. That means more reach. For free.

6. Group Boards—Still Useful If You’re Smart

Don’t Ignore This Pinterest Marketing Hack

Group boards? Not dead. Just misused.

Here’s how to do it right:

• Join active, niche-relevant boards 
• Avoid generic, overpopulated spam boards 
• Pin consistently 
• Engage—don’t just dump your pins and run 

Why? Because Pinterest still notices when your pin gets reshared and saved.

7. Timing Can Make or Break Engagement

Pin When Your People Are Online

Pinterest is time-sensitive, kind of.

2025 Best Practices:

• Evening hours (7 PM–11 PM) 
• Weekends work great 
• Use Tailwind or Pinterest’s scheduler to plan it out 

Test your data. Your niche might be different. But the key? Be intentional with timing. Don’t just drop pins at random.

8. Idea Pins = Brand Awareness Magic

Pinterest Marketing Without the Link (But With Results)

Idea Pins don’t have outbound links. Still, they work.

Use Idea Pins for:

• Quick how-to tutorials 
• Behind-the-scenes series 
• Storytelling content 

They build trust. They get saves. They show up first in search.

And a bonus? Followers. Lots of ‘em.

9. Cross-Promote with IG & TikTok

Let Other Platforms Feed Your Pinterest

Why limit yourself to one platform? Repurpose. Smartly.

Try this:

• Tease a Pinterest board in your IG story 
• Mention “Pin for later” on TikTok tutorials 
• Use bio tools (like Linktree) to drive Pinterest traffic 

Double benefit: More eyeballs. Better engagement. Unified strategy.

10. Track Performance Like a Pro

Data Is Your Pinterest Marketing Compass

Pinterest has built-in analytics. Use them.

Track these weekly:

• Top-performing pins 
• Saves 
• Click-through rates 
• Board activity 

If something flops, tweak it. If something pops? Clone the vibe and post again.

Remember: What you don’t measure, you can’t grow.

Final Thoughts: Pinterest Marketing Deserves Your Attention

Still think Pinterest is just for recipes and DIY crafts? Think again. It’s become a serious digital marketing channel in 2025—quietly powerful, evergreen, and way less chaotic than most platforms.

And with the right hacks, you don’t just get more traffic. You build a brand that sticks.

Now go. Create. Pin. Repeat.