How to Start a PPC Campaign for Your Business?

Are you looking for the steps on how to start a PPC campaign for your business? Then your search ends here.

PPC services can be really helpful for your business to make you more visible online, as it brings targeted traffic and conversions. But — executing a winning PPC campaign goes beyond just flipping a switch.

In this guide, you will learn how to start a PPC Campaign for your business so that every penny of your investment is not wasted.

What is a PPC Campaign?

Well, before we learn how to start a PPC campaign you should know what PPC is.

PPC stands for pay-per-click, an internet advertising model in which advertisers can display ads on different sites by paying some amount of fee each time when their ad is clicked.

The ads can be on search engines like Google, social media sites such as Facebook and even other websites that offer advertising space. You want to track everything because ultimately, you are driving traffic back to your website and hoping visitors become customers!

How to Start a PPC Campaign Effectively? 

1. Define Your Goals

Goal setting is the first part of how to start a PPC campaign. Why are you running your campaign? Get More Brand Awareness Generate more leads Increase Sales Solid goals will steer your strategy and allow you to ascertain if the campaign has been successful.

• Impressions or Reach: You’ll be focusing on impressions and reach if your goals are to get more people to know about your brand.

• Lead Generation: If you’re trying to generate leads, your effort will center around collecting user information via forms or calls.

• Sales: If driving sales is your primary objective, then you will have an emphasis on conversions for driving traffic to the e-commerce site.

2. Research Your Keywords

How to begin a PPC campaign: A basic principle is keyword study. You must understand what keywords and phrases your target audience is going to be looking for. Google Keyword Planner, SEMrush and Ahrefs all have related keywords that receive good search volume with moderate competition.

• Broad Keywords: Generic keywords are terms that match your business. Yes, they draw a significant amount of traffic however, it may not always result in conversions.

• Long-Tail Keywords: These tend to be longer phrase-based keywords with relatively low volume but high intent and thus, in general, higher-converting.

• keeps your ad out of bad *BREP Negative Keywords -you pay for those impressions, but you get zero new customers.

4. Set Your Budget

Setting a budget is another important step on how to start a PPC campaign and Ads Helper will help you with that too. PPC campaigns can end up being expensive if not handled correctly, hence it’s vital to fix a budget according to your goals.

You can even set a daily/ monthly budget for yourself to help you manage your spending. With Google Ads, you can tweak your bids to account for how well your ads perform.

• Cost-Per-Click (CPC): The more common payment model, this is the amount you will pay for each click on our ad. It is important that you maintain a balance between your bid amount and budget to allow your advertisement back in competition.

• Cost-Per-Conversion – This metric will tell you how much it costs to get a conversion. You need to keep a close vigil on this, making sure that you are not overspending.

5. Create Compelling Ad Copy

The success of your campaign also heavily depends on the ad copy that you are using. Remember the copywriting part as well when you are scratching your head on how to start PPC campaigns.

It has to be compelling, beneficial and consistent with what keywords triggered its appearance in search results.

• Headline: Include the Keyword in a Catchy and Relevant Headline

• Description: Talk about what your product / service does for them.

• CTA: Put call to action phrases like “Learn More” or “Buy Now,” “,”get a quote”.

6. Set Up Targeting Options

Another pillar in how to start a PPC is the targeting aspect. You gotta define who will see ads Regardless of the platform, you can usually target demographics, location and even device type (and sometimes time of day) with your PPC campaigns. If you target right then your ads will reach the actual audience, thus better chances for conversion.

• Demographics: The basic who – among them age, sex income level and education.

• Location: Targeting by cities, states or countries.

• Device Type: Desktop, Mobile or Both — Only target users using a specific device; the above is an example of targeting mobile-only uptake.

• Time of Day – Advertise when your target audience is most active.

7. Launch Your Campaign

Now that you have everything all setup, it’s time to run your campaign. This phase of the process requires you to run ads on your selected platform, which is part and parcel in how to start a PPC campaign. Make sure to check the campaign in a few days, things should be fine. Monitor for ad serving, CTR and conversions problems.

8. Monitor and Optimize

Even after you launch, your work is not done. It is important to continuously monitor and optimize your campaign to ensure its success. Analyze with the help of analytics. Take action on low performing ads or keywords Whether it is making small changes to ad copy, changing out bids or playing with the targeting options.

• Click-Through Rate (CTR): Shows you the performance of your ad. Low CTR — If your text ads are using headline 1 and description, yet failing to produce a good Click Through Rate (CTR) may be the result of poor ad copy.

• Conversion Rate: Similarly, if your CTR is impressive yet conversions are not as expected then chances are high that your landing page isn’t optimized.

• Quality Score: Used by Google to gauge the relevance of your ads. Higher-quality score equals lower CPC and better ad placement

9. Analyze the Results

Finally, evaluate the results of your campaign and determine whether you met your goals. This analysis can tell you what worked and what didn’t so that your next campaign will be wiser. This is where you really need to know what metrics and KPIs are important for your goals.

• Return on Investment (ROI): Realize the ROI to get an idea how successful your campaign has been.

• Cost-Per-Conversion: see how many dollars you spent to get one conversion and check if it is in line with your budget

• Campaign Insights:Understand how your audience is behaving, what they are looking for and whether you have a rank of the campaign.

Conclusion

Any business that has a digital footprint should learn how to start a PPC campaign. If you set clear goals, do your research diligently, write effective ad copy and regularly monitor and manage the campaign then you can easily get to know how to start a PPC campaign. 

Remember, PPC is not a set-it-and-forget-it strategy and the best agencies will work with you regularly to ensure your investment always results in meeting or exceeding business objectives. At NMPI, we provide Paid Ads Services for business. Contact us today!

Email:  info@nationalmarketingprojects.com

Phone no: +91-99 0992 0992