10 Advanced Strategies for Content Promotion to Drive More Traffic
Are you looking for the best strategies for content promotion? Then your search ends here.
Back in the good old and simple days, creating great content was simply half the battle. The next challenge involves ensuring one of these – designed, written, and produced – meets the requirements of your target audience. That is where content promotion is needed in content marketing services.
If you’re tired of generating content, but fail to promote it, you will be losing out on substantial opportunity. Today’s crowded digital landscape means these advanced strategies for content promotion can make all the difference in driving more traffic to your website, blog, or social media channels. In this article, I’ll be covering ten powerful strategies for content promotion.
10 Strategies for Content Promotion
1. Utilize Paid Social Media Ads
Over the years, organic reach on social media platforms has dropped and relying solely on organic promotion no longer works. One of the most successful strategies for content promotion is paid social media advertising. Some platforms like Facebook, Instagram, LinkedIn and Twitter come with the best ad tools where you can target certain demographics, interests or behaviour through their ads targeting option. The ads serve to drive the traffic directly to your content.
2. Leverage Influencer Marketing
Partnering with influencers is another powerful strategies for content promotion as very often, you already know whom to partner with: people who have a strong presence in your niche. Having that built in audience that trusts their recommendations is definitely something you already have as an influencer, which means it can increase exponentially the visibility of your content. Collaborate with influencers in your industry so that they can help promote your content to their audience, or review your product and help shout you out.
3. Applying Repurpose Content Across Multiple Channels
An easy way to reach out to more people is by repurposing your content into many formats and distributing it to various channels. An example is converting a blog post into a YouTube video, an infographic, a podcast or a series of social media posts for instance. Promote the content using this strategy to help your content live longer as well as expand to reach more people wherever they might be — in the platform they prefer.
4. Optimize for SEO
Search Engine Optimization (SEO) is one of the most important strategies for content promotion. Optimizing your content for search engine improves visibility and the number of organic traffic. Be sure your content includes strong keywords, has a firm structure (headers and sub headers), and is optimized for mobile devices.
5. Implement Email Marketing
Email marketing is universally still one of the most effective strategies for content promotion. When sending regular email newsletters to your subscriber list, it will drive consistent traffic to your content (new and old). Use data to segment your email list into audiences based on who they are, and – crucially – what they do, in order to serve them personalised content that is relevant to them.
6. Collaborate on Guest Posts
The proven way of content promotion is guest posting on high traffic, authoritative sites covering your niche. Guest posting is not only a great way to outreach to new audiences but it can also be used for SEO backlinking in a positive way. Decide on sites you trust and offer to write a guest post and in exchange you can get a backlink to your original content.
7. How About Using Content Syndication Platforms?
Another advanced strategies for content promotion is through the content syndication strategy whereby your content is published on third party websites. With platforms like Medium, LinkedIn Pulse and Quora, you can pub on your content in front of bigger audience while still keeping the original post on your website. It encourages exposure and increases traffic to your site.
8. Use Retargeting Ads
Retargeting is probably the most effective strategies for content promotion if you have targeted the right people (have been previously connected with your content or visited the website). Platforms like Facebook and Google allows you to retarget your ads to those who didn’t convert from the first go, in an attempt to get them to come back to your site and continue the interaction.
9. Engage in Online Communities
Content promotion is one of the best ways and implementing the strategy of relevant online communities, is one of them. If you have content to share you probably should share it in forums, such as Reddit, niche Facebook groups, LinkedIn communities, industry-specific forums… But it’s important to actually contribute to the discussions not just dropping links.
10. Run a Giveaway or Contest
Everyone loves free stuff! Contests and giveaways are a great way to promote your content, and very fun to boot. However, there is one way to enhance the reach of your content significantly, by encouraging participants to share your content for you. Let’s say you could promote your post to reward the ones who read it or tag your social media post to people who share that. That way you bring more traffic to your content.
Conclusion
Content creation is not everything — content promotion is just as important, if not more so. The best content won’t go unnoticed without a solid strategy. With these 10 advanced strategies for content promotion, you can ensure your content gets to the correct audience, attracts traffic, and helps you accomplish your business objectives.
If you’re using paid ads, working with influencers, or simply optimizing for SEO to promote your content, these content promotion strategies will help your content spread like wildfire in today’s crowded digital arena. It’s time to start including them in your content marketing efforts and see your traffic skyrocket!
Check out content marketing services for your business at National Marketing Projects. Contact us now!