Google Business Profiles Get Post Scheduling and Multi-Location Publishing Features

Google has quietly released one of the most requested updates for local businesses: The Ability to schedule posts and publish them in multiple locations on Google Business Profiles. For years, business owners and marketers have been asking Google for easy-to-use tools to manage posts. With this update, Google has finally made a big step toward making local marketing easier, faster, and more organized.

This update might feel like a breath of fresh air if you run a business, especially one with multiple locations. You can now do everything from one place and at one time instead of posting updates by hand every day or posting the same content on different branches.

Let’s talk about what these features mean, why they are important, and how businesses can use them to get more people to see and interact with their content.

Read Before: Google Business Profiles now offer post scheduling and multi-location posting. This update helps businesses save time and maintain consistent visibility across locations.

What’s New with Google Business Profiles?

Google Business Profiles (formerly Google My Business) is an important tool for any business that wants to be found on Google Search and Maps. It helps people find businesses, read reviews, look at pictures, and get in touch with them right away.

Lisa Landsman from Google said on LinkedIn, “plan your entire week or month! You can now schedule your Google Posts to go live automatically at the perfect time.”

With the new features, Google has introduced:

1. Scheduling Posts

Google introduces post scheduling and multi-location publishing inside Business Profiles for easier content management.Just like social media scheduling tools, businesses can now write posts and set them to go live later.

2. Publishing in Many Locations

Businesses with more than one location can either post the same thing to all of them at once or pick and choose which ones to post to.

These changes make it easier to plan content and cut down on the amount of work that small business owners, agencies, and internal teams have to do every day.

Starting small is fine; staying small isn’t. Grow online with the right strategy.  So, get the affordable digital marketing services in Dwarka, Delhi

Why These New Features Are Important for Both Small and Large Businesses

Scheduling is helpful for businesses with only one location. For multi-location brands, it brings consistency.

This update is important for these reasons:

1. Saves Time and Makes Things Work Better

Businesses had to use third-party tools to schedule Google Posts before this update. Some of them were expensive and didn’t work. Now, you can do everything right in Google.

2. Consistency in All Places

Restaurant chains, retail stores, gyms, salons, franchises, and service companies can easily share:

• Offers
• Sales
• Announcements
• Updates for the holidays
• Things that happen
• Launching new products

Branding is stronger when things are consistent.

3. More Interaction with Customers

Businesses can reach customers when they are most active by posting at the best times.

For instance:

• Posting lunch deals at 11 AM
• Posting deals for the weekend on Fridays
• Putting up seasonal sales ahead of time

This helps both Google Search and Maps get more traffic and interaction.

4. No More Missing Important Updates

It’s normal for people to make mistakes. People forget to post important things, get too busy, or feel too stressed.

Scheduling makes sure that your announcements always go out on time.

How to Schedule Posts in Google Business Profiles

Google has made the scheduling tool easy to use and good for beginners.

Step By Step:

1. Open the dashboard for your Google Business Profile
2. Go to the “Posts” area
3. Press “Add Update”
4. Create your post — text, images, event, or offer
5. Pick “Schedule” instead of “Publish Now.”
6. Choose the date and time you want.
7. Confirm and save

The post will automatically go live at the time you chose.

How to Publish in More Than One Place

If your business has more than one location linked to the same Google account, you can now choose where your post will show up.

You Have The Option To:

• All of the places
• Just a few places
• Certain types (for example, only branches in big cities)

This is great for businesses that want to:

• Promote deals that are only available in certain areas
• Tell everyone about the national news
• Make sure the branding is the same at all locations.

What kinds of posts can you plan ahead of time?

Most major post types are supported:

• Deals
• Things that happen
• News
• What’s new?
• Pictures
• Deals by season
• Service highlights
• Product highlights

For instance, a chain of cafés can set up:

• Breakfast deals on Mondays
• Deals on the weekend
• Events for the holidays
• Introducing new menu items

Very easy and very useful.

How This Update Will Help Local SEO

Even though many businesses still ignore them, Google Posts are an important part of local SEO.

Here’s how posting at different times and places helps your local rankings:

• Posting regularly shows that you are active.

Google likes profiles that are active and up to date.

• Better engagement helps with rankings.

Likes, clicks, and other interactions make profiles easier to find.

• More regular updates mean a stronger local presence.

Google Business Profiles do better when their content is new and useful.

• Brands with multiple locations can make each listing stronger.

Uniformity is one of the most important factors for trust and professionalism.

Who Gets the Most Out of This Google Update?

This update changes the game for:

• Cafés and restaurants
• Chains of stores
• Fitness centres and gyms
• Franchises for spas and salons
• Hospitals and clinics with more than one location
• Coaching institutes
• Dealerships
• Agencies that deal with real estate
• Local service businesses
• Digital marketing companies that work with more than one client

If you’ve ever had trouble being consistent, this update fixes half of the problem right away.

Final Thoughts

Google Business Profiles are still one of the best ways for local businesses to get noticed. Now that you can schedule posts and publish them in more than one location, it’s even easier to use.

This update isn’t just a nice-to-have; it’s a competitive edge.

It cuts down on time.

It makes things more consistent.

It makes people more involved.

It makes local SEO stronger.

It helps companies talk to their customers more effectively.

This is the best time for small business owners to update their Google Business Profile strategy and make the most of the new features.