Google Labs and DeepMind Have Released “Pomelli,” Which is The Future Of AI Marketing.

Google Labs and Google DeepMind collaborated to develop Pomelli, a new AI marketing tool that Google is currently testing. It promises to transform a single website URL into campaign ideas that align with the brand and social media assets ready for publication. (SMBs) that lack sufficient time and resources. Google states that Pomelli is a public beta (available only in English) that users in the U.S., Canada, Australia, and New Zealand can access.

What is Pomelli?

Pomelli is an AI tool that makes campaigns. When you paste in your business URL, the system creates a brand profile that includes the tone of voice, color palette, fonts, images, and general positioning. It uses that profile to generate campaign ideas and then creates assets for social media, the web, and ads that can be edited. Think of it as a lightweight, on-brand studio that makes posts and images that you can edit before you publish them.

How Pomelli Works (in three steps)

1. Get to know your brand: It crawls your site to compile a “Business DNA” (voice, visuals, and key messages).
2. Ideate campaigns: Give ideas for campaign directions or follow your prompt or brief.
3. Generate assets: Makes copy and creative that are ready for the platform and can be changed and exported.

Who is it for?

Google is positioning Pomelli for SMBs that need more output without growing headcount: local retailers, clinics, SaaS startups, DTC makers, agencies doing fast-turn social, and franchise networks that require on-brand variations at scale. The goal of the tool is to make it easier for one marketer to ship more campaigns faster by closing the gap between strategy, copy, and design.

Marketers Will Care About These Important Benefits:  

• On-brand by default: The Business DNA model helps maintain a consistent tone and visuals across all channels, which is crucial for campaigns with multiple assets.
• Speed to first draft: Get a lot of choices for posts, captions, and visuals in a few minutes, then fine-tune.
• Editable outputs: You should modify the assets, rather than using them as they are, to maintain creative control.
• Setting up is easy: you need only one URL; there’s no need to upload a large brand manual.

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Status and Availability

Google Labs describes Pomelli as an experiment, and it is now available in public beta. People in the U.S., Canada, Australia, and New Zealand can use it in English starting in October or November 2025. As Google gets feedback, expect features, areas, and reliability to change.

Some Early Problems To Keep in Mind

• Limits on region and language:  Global brands that don’t work in the supported regions or in English may have to wait.
• Beta variability: The output quality can change; ensure human QA is involved to verify that the brand is safe and compliant.
• Risk of being the source of truth: If your website is outdated or lacks sufficient brand information, the Business DNA may reflect these gaps. First, update your site.

Getting Started (quick start)

1. Go to Pomelli on Google Labs and click “Start Experiment.”
2. Paste in your URL, which should be a homepage with clear messaging and a brand or “About” page.
3. Review the brand profile that Pomelli has provided and correct any errors in your prompts.
4. Choose a campaign idea or write your own brief (like a holiday promo or product launch).
5. Create assets for the platforms you’ve chosen, then verify them for accuracy (offers, prices, claims) and tone.
6. Export and publish using the same tools you always do for ads and social media.

Expert tips for better results

First, make your site more secure: The Business DNA improves with a clear USP, new product copy, and consistent brand colors and fonts.

Give constraints in your prompt: Include limits such as the audience, call to action, offer, and platform (e.g., “Instagram carousel” or “LinkedIn thought-leadership”).

Request variations: Ask Pomelli for A/B options on hooks, captions, and creative crops.

Make a list of things to do to stay compliant:  Before you publish, make sure that the claims, regulated terms, and required disclaimers are all true. (General best practice for marketing.)

Here’s a quick comparison of how it stands out against your typical chatbots:

• Pomelli knows your brand from your URL, so you don’t have to tell it to match your voice.
• Compared to design-first tools, it makes both copy and creative work that is consistent with the brand, not just templates.
• It’s light and quick, but not yet a full-fledged campaign manager. You can use it with your scheduler, ad manager, or CMS.

The Bottom Line

Pomelli is a promising step toward AI-generated marketing that fits with your brand and works at the speed of small businesses. Think of it as a junior creative partner: it’s great for drafts and changes, but a person should set the direction and do the final pass. If you’re in a supported area, it might be worth trying it out on your next campaign to see if it boosts output without hurting the brand.