{"id":473,"date":"2023-08-30T10:51:37","date_gmt":"2023-08-30T05:21:37","guid":{"rendered":"https:\/\/nationalmarketingprojects.com\/blog\/?p=473"},"modified":"2023-09-06T11:34:42","modified_gmt":"2023-09-06T06:04:42","slug":"social-media-channels","status":"publish","type":"post","link":"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/","title":{"rendered":"How To Use Social Media Channels For Lead Generation"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On social media channels, leads don&#8217;t appear by accident; you need a strategy to generate them. While some businesses find it relatively simple to get leads on social media channels, the actual secret lies in nurturing and conversion. If not, your leads will continue to be just that\u2014leads.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We cover all aspects of social media channels in our blog, including conversion strategies.<\/span><\/p>\n<p style=\"text-align: justify;\">Read more- <a href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-leads\/\">What are social media leads and how to generate them?<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#What_Are_Leads_on_Social_Media_Channels\" title=\"What Are Leads on Social Media Channels?\">What Are Leads on Social Media Channels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#The_Three_Steps_To_Generating_Leads_On_Social_Media_Channels\" title=\"The Three Steps To Generating Leads On Social Media Channels\">The Three Steps To Generating Leads On Social Media Channels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#1_Lead_generating_via_social_media_channels\" title=\"1. Lead generating via social media channels.\">1. Lead generating via social media channels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#2_Nurturing_leads_via_social_media_channels\" title=\"2. Nurturing leads via social media channels.\">2. Nurturing leads via social media channels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#3_Lead_conversion_on_social_media_channels\" title=\"3. Lead conversion on social media channels.\">3. Lead conversion on social media channels.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#Why_Its_Important_To_Use_A_Lead_Nurture_Strategy\" title=\"Why It&#8217;s Important To Use A Lead Nurture Strategy\">Why It&#8217;s Important To Use A Lead Nurture Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#Three_Social_Media_Channels_To_Use_For_B2B_Lead_Generation\" title=\"Three Social Media Channels To Use For B2B Lead Generation\">Three Social Media Channels To Use For B2B Lead Generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#LinkedIn\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#Facebook\" title=\"Facebook\">Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#Instagram\" title=\"Instagram\">Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#How_to_Make_Social_Media_Leads\" title=\"How to Make Social Media Leads\">How to Make Social Media Leads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#1_Make_your_social_media_pages_more_effective\" title=\"1. Make your social media pages more effective\">1. Make your social media pages more effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#2_Make_use_of_content_syndication_across_all_of_your_channels\" title=\"2. Make use of content syndication across all of your channels\">2. Make use of content syndication across all of your channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#3_Execute_Paid_Social_Media_Ads\" title=\"3. Execute Paid Social Media Ads\">3. Execute Paid Social Media Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#4_Examine_Chat-Based_Automated_Lead_Generation\" title=\"4. Examine Chat-Based Automated Lead Generation\">4. Examine Chat-Based Automated Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#5_Collaborate_With_Influencers_on_Social_Media\" title=\"5. Collaborate With Influencers on Social Media\">5. Collaborate With Influencers on Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/social-media-channels\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Are_Leads_on_Social_Media_Channels\"><\/span><span style=\"font-weight: 400;\">What Are Leads on Social Media Channels?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Social media leads are any details a potential client provides with you on social media. Names, email addresses, educational background, occupation, and any other demographic data are examples of the kind of information you may utilize to inform your lead nurturing efforts and follow up with prospects. Learn more about this with <a href=\"https:\/\/nationalmarketingprojects.com\/services\/smm.php\">social media marketing services<\/a>.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Three_Steps_To_Generating_Leads_On_Social_Media_Channels\"><\/span><span style=\"font-weight: 400;\">The Three Steps To Generating Leads On Social Media Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Before converting, a lead must move through the following stages in the sales funnel:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Lead_generating_via_social_media_channels\"><\/span><span style=\"font-weight: 400;\">1. Lead generating via social media channels.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lead generation, where you start customer awareness of and interest in your company&#8217;s goods or services, is the focus of the top of the funnel.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Nurturing_leads_via_social_media_channels\"><\/span><span style=\"font-weight: 400;\">2. Nurturing leads via social media channels.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lead nurturing, which involves stoking customer interest and bolstering it with campaign message and targeting, takes place in the middle of the sales funnel.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Lead_conversion_on_social_media_channels\"><\/span><span style=\"font-weight: 400;\">3. Lead conversion on social media channels.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lead conversion, which effectively converts a prospective client into a real, paying customer, marks the bottom of the funnel.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Its_Important_To_Use_A_Lead_Nurture_Strategy\"><\/span><span style=\"font-weight: 400;\">Why It&#8217;s Important To Use A Lead Nurture Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A lead nurturing plan determines whether a lead will abandon the sales funnel in the middle or convert. Without lead nurturing programs, you run a significant risk of losing money.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As previously discussed, you feed a consumer&#8217;s interest in your brand throughout the lead nurturing phase, keeping them engaged and, thus, filling the gaps. The leads you collect are typically not fully prepared to make a purchase. Instead, the leads are in the research stage as they attempt to discover more about your offers and compare them to those of your rivals.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Similar to this, a lead nurturing strategy is your way of courting people on sites like LinkedIn who have the power to make purchasing choices for business-to-business (B2B) leads.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Three_Social_Media_Channels_To_Use_For_B2B_Lead_Generation\"><\/span><span style=\"font-weight: 400;\">Three Social Media Channels To Use For B2B Lead Generation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Utilize these channels to carry out your B2B lead creation and nurturing efforts. You may also take these channels into account for business-to-consumer (B2C) lead creation, particularly the latter two.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><span style=\"font-weight: 400;\">LinkedIn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_474\" style=\"width: 147px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-474\" class=\"wp-image-474\" src=\"https:\/\/nationalmarketingprojects.com\/blog\/wp-content\/uploads\/2023\/09\/LinkedIn_logo-300x300.png\" alt=\"social-media-channels\" width=\"137\" height=\"137\" \/><p id=\"caption-attachment-474\" class=\"wp-caption-text\">LinkedIn<\/p><\/div>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">LinkedIn has more than 900 million users as of this writing. Even though Facebook and Instagram, which boast a combined 4 billion members, have a higher user base than that, LinkedIn outperforms them as a business-focused network. If generating B2B leads is your main goal, LinkedIn is your best bet because it has 58.5 million organizations and 130 000 colleges listed.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><span style=\"font-weight: 400;\">Facebook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-475 alignleft\" src=\"https:\/\/nationalmarketingprojects.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_logo.jpeg\" alt=\"social-media-channels\" width=\"109\" height=\"109\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Facebook, which has roughly 3 billion monthly active users, is perhaps the most popular site. According to Meta&#8217;s advertising resources, in January of this year, advertisers could reach nearly 2 billion people, or one-third of the platform&#8217;s overall user base, with their adverts. However, given its potential, Facebook may be quite competitive for any lead generating firm, so later we&#8217;ll look at strategies for making your specific business stand out.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><span style=\"font-weight: 400;\">Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-476 alignright\" src=\"https:\/\/nationalmarketingprojects.com\/blog\/wp-content\/uploads\/2023\/09\/Instagram_logo-300x300.jpg\" alt=\"social-media-channels\" width=\"128\" height=\"128\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The fourth quarter of 2022 will see a constant decline in the number of active users on Instagram, according to figures. However, the platform&#8217;s total potential audience for marketers was only about 1.4 billion individuals as of January of this year. Instagram is still a helpful platform for attracting customers and analyzing interactions between brands. Instagram&#8217;s highly visual nature makes it a wise choice for businesses in the eCommerce sector.<\/span><\/p>\n<p style=\"text-align: justify;\">Also read- <a href=\"https:\/\/nationalmarketingprojects.com\/blog\/generate-sales-through-instagram-ads\/\">How to generate sales through Instagram ads?<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_to_Make_Social_Media_Leads\"><\/span><span style=\"font-weight: 400;\">How to Make Social Media Leads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Let&#8217;s delve into the most important advice for generating leads for your company on social media.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Make_your_social_media_pages_more_effective\"><\/span><span style=\"font-weight: 400;\">1. Make your social media pages more effective<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Starting with the fundamentals You should properly optimize your social media presence to draw in and gather leads. Your profile or page&#8217;s incomplete information makes you seem suspicious and repels potential customers. As a result, you should optimize each component as you develop your page. For instance, you may put a link on your Instagram profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">On popular platforms like those we just mentioned, you may add a call-to-action (CTA) button that functions as an in-platform social media lead generation tool.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Make_use_of_content_syndication_across_all_of_your_channels\"><\/span><span style=\"font-weight: 400;\">2. Make use of content syndication across all of your channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The foundation of your lead generation and nurturing initiatives is your content. To drive leads, you don&#8217;t necessarily need to create new content, so don&#8217;t let that overwhelm you. You may find the information that is timeless and clarifies your services, then reuse it. An explanation of product features on a blog may be an example of evergreen content.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For the distribution of information, many professionals in lead generating services rely on client success stories. Such information speaks directly to consumer uncertainties. Product reviews fall under the same category of material.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Execute_Paid_Social_Media_Ads\"><\/span><span style=\"font-weight: 400;\">3. Execute Paid Social Media Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The ad managers for each social platform provide in-app lead generating tools. With &#8220;lead generation&#8221; as your goal, you may run sponsored advertisements on social media. With the use of these advertising, you may configure dynamic ads to gather data on prospects, including their complete name, phone number, and email address, among other demographics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Facebook&#8217;s remarketing tool is very effective for lead nurturing. Installing Meta Pixel, formerly known as Facebook Pixel, on your website is necessary first. The Meta Business Help Center has instructions.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Examine_Chat-Based_Automated_Lead_Generation\"><\/span><span style=\"font-weight: 400;\">4. Examine Chat-Based Automated Lead Generation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There is a message tool on every social networking website. By starting discussions with visitors while they are on your page or website, you can make the most of those capabilities. Alternatively, you may program automatic or quick answers to help consumers even when you&#8217;re not available. Find out what inquiries clients frequently have to improve automated lead creation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Furthermore, Facebook provides a free chat plugin that you can install to your website in\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">order to interact with your visitors both while they are on your site and even after they leave.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Collaborate_With_Influencers_on_Social_Media\"><\/span><span style=\"font-weight: 400;\">5. Collaborate With Influencers on Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Influencers compete on social media, and many corporations support this. Marketers claim that, compared to running commercials, influencer marketing is not only cost-effective but also efficient. Statista&#8217;s revelation that 60% of Facebook video views are attributable to videos by influencers strengthens the argument for the effectiveness of influencer marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make sure to collaborate with influencers that have a strong following within your target market. Additionally, just like with any marketing initiative, it&#8217;s critical to choose your key performance indicators (KPIs) in advance.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><span style=\"font-weight: 400;\">Final Words<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Leads in the social media channels sphere don&#8217;t just appear by accident; they need a clear approach. While generating leads through social media channels is crucial, turning those leads into repeat clients is the real trick. Our blog discusses all facets of social media leads, including efficient conversion techniques. For long-term success, don&#8217;t let your leads remain untapped; nurture and convert them with social media channels.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On social media channels, leads don&#8217;t appear by accident; you need a strategy to generate them. While some businesses find it relatively simple to get leads on social media channels, <\/p>\n","protected":false},"author":1,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"_links":{"self":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/473"}],"collection":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":1,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions\/478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media\/477"}],"wp:attachment":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/categories?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}