{"id":1433,"date":"2026-10-31T18:08:53","date_gmt":"2026-10-31T12:38:53","guid":{"rendered":"https:\/\/nationalmarketingprojects.com\/blog\/?p=1433"},"modified":"2026-10-31T18:13:24","modified_gmt":"2026-10-31T12:43:24","slug":"meta-ads-vs-google-ads","status":"publish","type":"post","link":"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/","title":{"rendered":"Meta Ads vs Google Ads: Key Differences, Benefits, and Costs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When asking ten different marketers on whether to choose Meta or Google for investment, there is no doubt that each one will give you a different answer. But the real story isn&#8217;t that interesting either. They both serve their purposes differently and the correct choice for you would depend upon your product and its typical search medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, however, these two systems deal with completely different challenges. When one realizes this, the selection process becomes much simpler.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#The_Core_Difference_Searching_vs_Scrolling\" title=\"The Core Difference: Searching vs Scrolling\">The Core Difference: Searching vs Scrolling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#How_Meta_Ads_Work\" title=\"How Meta Ads Work\">How Meta Ads Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#What_Meta_does_well\" title=\"What Meta does well:\">What Meta does well:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#How_Google_Ads_Work\" title=\"How Google Ads Work\">How Google Ads Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#What_Google_does_well\" title=\"What Google does well:\">What Google does well:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#Key_Differences_in_Practice\" title=\"Key Differences in Practice\">Key Differences in Practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#What_Will_You_Actually_Pay\" title=\"What Will You Actually Pay?\">What Will You Actually Pay?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#So_Which_One_Should_You_Pick\" title=\"So, Which One Should You Pick?\">So, Which One Should You Pick?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#Why_the_Two_Work_Better_as_a_Pair\" title=\"Why the Two Work Better as a Pair\">Why the Two Work Better as a Pair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#Mistakes_That_Quietly_Drain_Budgets\" title=\"Mistakes That Quietly Drain Budgets\">Mistakes That Quietly Drain Budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#The_Bottom_Line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/meta-ads-vs-google-ads\/#10_Frequently_Asked_Questions\" title=\"10 Frequently Asked Questions\">10 Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Core_Difference_Searching_vs_Scrolling\"><\/span><b>The Core Difference: Searching vs Scrolling<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Picture two shoppers. One types \u201cdentist near me\u201d into Google because her tooth hurts.The other one is lying on the sofa scrolling through Instagram when he comes across a pair of shoes he did not know he desired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first shopper is already in buying mode. The second needs to be nudged.<strong> <a href=\"https:\/\/nationalmarketingprojects.com\/ppc-services.php\">Google Ads<\/a><\/strong> find the first person, and Meta Ads find the second. Nearly every other difference between the platforms comes back to this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Meta_Ads_Work\"><\/span><b>How Meta Ads Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your ads will run on Meta platforms like Facebook, Instagram, Messenger, and Threads. Your ads may appear on feeds, Stories, and Reels in between your friend\u2019s and creator\u2019s post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because nobody is searching, your creative has to do the heavy lifting. A dull image gets scrolled past in under a second.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Meta_does_well\"><\/span><b>What Meta does well:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Lets you target by interests, age, behaviour and life events<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Builds lookalike audiences from your existing customers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Supports video, carousels and quick in-app lead forms<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Makes retargeting website visitors simple<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is generally effective in industries such as fashion, food, beauty, education, fitness, and D2C, where one good visual can do the selling itself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Google_Ads_Work\"><\/span><b>How Google Ads Work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you advertise via Google Ads, you connect with people when they are actively searching for answers. Although the most common form of advertisement from Google is the text ads which appear in searches, there is much more to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The keyword is your most powerful tool here. If you choose the appropriate keywords, you will find yourself speaking to individuals who are already interested in what you have to offer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Google_does_well\"><\/span><b>What Google does well:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Catches high-intent traffic, such as someone searching \u201cCA for GST filing in Delhi\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Gives tight control over which searches trigger your ad<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Works for local services, healthcare, real estate, B2B and e-commerce<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ties results back to calls, forms and sales<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Key_Differences_in_Practice\"><\/span><b>Key Differences in Practice<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"height: 192px;\" width=\"797\">\n<tbody>\n<tr>\n<td><\/td>\n<td><b>Meta Ads<\/b><\/td>\n<td><b>Google Ads<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customer mindset<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Casual, browsing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Active, searching<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Strongest at<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Awareness and retargeting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Conversions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Targeting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Interests and behaviour<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Keywords and intent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Creative need<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High and constant<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moderate, copy-driven<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Speed of results<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Slower to warm up<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Often quicker<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">One practical point: Meta burns through creative faster. The audience tires of seeing the same ad time and again, hence the need to refresh the visual every few weeks. Google Search is more generous. Great ad copy and a matching landing page are all you need.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Will_You_Actually_Pay\"><\/span><b>What Will You Actually Pay?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Neither platform has a fixed price list. Both run auctions, so your cost depends on who else is bidding, how good your ad is and when you\u2019re running it. Treat the points below as general patterns, not promises.<\/span><\/p>\n<ul>\n<li><b>Meta<\/b><span style=\"font-weight: 400;\"> usually has a lower cost per click and a lower cost per lead. The catch is that lead quality can be uneven, since some people tap a form out of curiosity.<\/span><\/li>\n<li><b>Google<\/b><span style=\"font-weight: 400;\"> usually charges more per click, especially in crowded categories like insurance, loans, legal services and property. The leads often convert better because the intent was real from the start.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What pushes your costs up or down:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How many competitors want the same audience or keywords<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your ad relevance and quality scores<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Festive seasons and sale periods, when everyone bids harder<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A weak landing page, which wastes clicks you\u2019ve already paid for<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Please don\u2019t judge a platform by cost per click alone. A \u20b915 click that never buys is more expensive than a \u20b960 click that does. Look at cost per acquisition and return on ad spend instead.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Which_One_Should_You_Pick\"><\/span><b>So, Which One Should You Pick?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Start with Meta if:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You\u2019re launching something new and nobody knows it exists<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your product looks good or sells on impulse<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You want to build an audience you can retarget later<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You\u2019re working with a small budget and need reach<\/span><\/li>\n<\/ul>\n<p><b>Start with Google if:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People already search for what you offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need enquiries or sales soon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You serve a local area<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your product is expensive and buyers research before deciding<\/span><\/li>\n<\/ul>\n<p><b>Run both if<\/b><span style=\"font-weight: 400;\"> you can afford it. That\u2019s often the better answer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_Two_Work_Better_as_a_Pair\"><\/span><b>Why the Two Work Better as a Pair<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of Meta as the introduction and Google as the closing conversation. A person watches your Reel on Tuesday, forgets about it, then searches your brand on Friday and converts through a Google ad. If you only check last-click data, Google gets all the credit and Meta looks useless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple flow that works for many businesses:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce your offer with short Meta videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retarget people who watched or visited your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture brand and solution searches on Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring past buyers back with remarketing<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Mistakes_That_Quietly_Drain_Budgets\"><\/span><b>Mistakes That Quietly Drain Budgets<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending every click to the homepage instead of a dedicated landing page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forgetting negative keywords on Google, so you pay for irrelevant searches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Letting one Meta creative run for a month<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launching without conversion tracking and then guessing what worked<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Editing campaigns daily before the platform has finished learning<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><b>The Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Meta helps people discover you. Google helps them find you. Which matters more depends on your product, your audience and how quickly you need results. At<strong> <a href=\"https:\/\/nationalmarketingprojects.com\/\">National Marketing Project<\/a><\/strong>, we usually suggest starting small, testing both channels with a modest budget, and putting more money behind whichever one brings in customers profitably.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Frequently_Asked_Questions\"><\/span><b>10 Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><b> What is the main difference between Meta Ads and Google Ads?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Google Ads reach people actively searching for something, while Meta Ads reach people browsing social apps based on interests and behaviour. Google captures existing demand, and Meta creates new interest.<\/span><\/li>\n<li><\/li>\n<li><b> Which is better for small businesses?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> It depends on what you sell. Businesses with existing search demand, like local services, often do better on Google, while visual or new products tend to work well on Meta.<\/span><\/li>\n<li><\/li>\n<li><b> Is Meta Ads cheaper than Google Ads?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Meta usually has lower cost per click and cost per lead. Google leads often convert better, so the cheaper option isn\u2019t always the more profitable one.<\/span><\/li>\n<li><\/li>\n<li><b> How much should I spend on ads each month?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> There\u2019s no fixed number. Start with a small test budget, track your cost per acquisition, and increase spend once results turn profitable.<\/span><\/li>\n<li><\/li>\n<li><b> Which platform gives faster results?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Google Search is usually faster because people are already ready to buy. Meta often needs a learning period and time to warm up audiences.<\/span><\/li>\n<li><\/li>\n<li><b> Can I run Meta Ads and Google Ads together?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Yes. Meta builds awareness and interest, and Google captures the searches that follow, which covers the full buying journey.<\/span><\/li>\n<li><\/li>\n<li><b> Which is better for lead generation?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Both work. Google generally brings higher-intent leads, while Meta\u2019s in-app forms can collect more enquiries at a lower cost.<\/span><\/li>\n<li><\/li>\n<li><b> Do Meta Ads work for B2B businesses?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> They can, mainly for retargeting and brand awarenaess. For direct B2B demand, Google Search is usually the stronger starting point.<\/span><\/li>\n<li><\/li>\n<li><b> What affects the cost of Google Ads?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Keyword competition, ad quality, bidding strategy, location and landing page experience all influence what you pay per click.<\/span><\/li>\n<li><\/li>\n<li><b> How do I know which platform is performing better?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Compare cost per acquisition, return on ad spend and lead quality, not just clicks. Accurate conversion tracking is what makes that comparison reliable.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When asking ten different marketers on whether to choose Meta or Google for investment, there is no doubt that each one will give you a different answer. But the real <\/p>\n","protected":false},"author":1,"featured_media":1435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"_links":{"self":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1433"}],"collection":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/comments?post=1433"}],"version-history":[{"count":4,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1433\/revisions"}],"predecessor-version":[{"id":1439,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1433\/revisions\/1439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media\/1435"}],"wp:attachment":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media?parent=1433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/categories?post=1433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}