{"id":1361,"date":"2026-04-10T11:45:04","date_gmt":"2026-04-10T06:15:04","guid":{"rendered":"https:\/\/nationalmarketingprojects.com\/blog\/?p=1361"},"modified":"2026-04-10T11:46:27","modified_gmt":"2026-04-10T06:16:27","slug":"what-is-generative-engine-optimization-geo-future-of-seo-explained","status":"publish","type":"post","link":"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/","title":{"rendered":"What is Generative Engine Optimization (GEO)? Future of SEO Explained"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search is not limited to ten blue links anymore. With AI-based answers transforming the process of finding information on the web, an emerging field is slowly but surely changing the game plan for any brand that is active online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have been keeping up with the trends in digital marketing in the last two years, you may have observed that the dynamics of search behavior is changing. Instead of visiting different websites, users are receiving AI-based answers directly from search platforms such as Google\u2019s AI Overviews, ChatGPT, Perplexity, and more. The transformation has brought about a novel optimization technique known as Generative Engine Optimization or GEO.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#What_Exactly_is_GEO\" title=\"What Exactly is GEO?\">What Exactly is GEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#Why_GEO_Matters_Right_Now\" title=\"Why GEO Matters Right Now\">Why GEO Matters Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#Core_Pillars_of_a_GEO_Strategy\" title=\"Core Pillars of a GEO Strategy\">Core Pillars of a GEO Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#1_Build_Topical_Authority\" title=\"1. Build Topical Authority\">1. Build Topical Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#2_Create_Scanable_Structured_Content\" title=\"2.\u00a0 Create Scanable, Structured Content\">2.\u00a0 Create Scanable, Structured Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#3_Build_Genuine_Digital_Authority\" title=\"3. Build Genuine Digital Authority\">3. Build Genuine Digital Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#4_Conversation_Semantic_Keywords_Integration\" title=\"4. Conversation &amp; Semantic Keywords Integration\">4. Conversation &amp; Semantic Keywords Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#5_Technical_Basics_Still_Required\" title=\"5. Technical Basics Still Required\">5. Technical Basics Still Required<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#GEO_vs_Traditional_SEO_Main_Differences\" title=\"GEO vs Traditional SEO: Main Differences\">GEO vs Traditional SEO: Main Differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#How_Businesses_Should_Adapt\" title=\"How Businesses Should Adapt\">How Businesses Should Adapt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#The_Road_Ahead\" title=\"The Road Ahead\">The Road Ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nationalmarketingprojects.com\/blog\/what-is-generative-engine-optimization-geo-future-of-seo-explained\/#Frequently_asked_questions_FAQs\" title=\"Frequently asked questions (FAQs)\">Frequently asked questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Exactly_is_GEO\"><\/span><span style=\"font-weight: 400;\">What Exactly is GEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative Engine Optimization can be defined as the process of designing and showcasing your content in such a way that when generative engines powered by Artificial Intelligence algorithms create an answer to a certain query, it will reference and use your content within it. While SEO is primarily concerned with the ranking of your website in the SERP, GEO delves into an even deeper level where content becomes part of a response composed by AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let us say someone inquires from an AI-powered assistant service what is the best <\/span><a href=\"https:\/\/nationalmarketingprojects.com\/digital-marketing-services.php\"><b>digital marketing agency in Dwarka<\/b><\/a><span style=\"font-weight: 400;\">? What happens in the background is the AI composes its answer based on several different reliable sources available online. This is when GEO comes into play because you must become one of those sources which get read by the engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not to say that GEO should be considered a substitute for SEO; on the contrary, GEO represents a further advancement of SEO concepts. You still need to consider the factors of quality content, authority, and relevancy but you have to show that differently to the engine.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_GEO_Matters_Right_Now\"><\/span><span style=\"font-weight: 400;\">Why GEO Matters Right Now<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The use of conversational AI tools is increasingly becoming one of the main ways of interacting with content by millions of internet users around the world. From the perspective of companies, regardless of their scale (start-up or already-established brand), being visible within AI-driven answers is now becoming as essential as having good organic search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The matter is particularly urgent for local or regional businesses. A company that provides <\/span><a href=\"https:\/\/nationalmarketingprojects.com\/smo-services.php\"><b>SMO services in Delhi<\/b><\/a><span style=\"font-weight: 400;\"> or operates with performance-driven campaigns within the NCR should aim at appearing within AI-driven responses, not only search engine results pages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Core_Pillars_of_a_GEO_Strategy\"><\/span><span style=\"font-weight: 400;\">Core Pillars of a GEO Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_Topical_Authority\"><\/span><span style=\"font-weight: 400;\">1. Build Topical Authority<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create thorough, well-researched content covering topics from end to end rather than scratching the surface of the matter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a content hub in which many articles are interconnected and are related to the same topic; this will show deep understanding to AI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuously update old content making sure it remains relevant and accurate.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Scanable_Structured_Content\"><\/span><span style=\"font-weight: 400;\">2.\u00a0 Create Scanable, Structured Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your content is formatted with clear titles, bullet points, and concise paragraphs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give direct answers to particular questions early on within the article. AI favors such an approach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add structured data schema (Schema.org) markup.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Build_Genuine_Digital_Authority\"><\/span><span style=\"font-weight: 400;\">3. Build Genuine Digital Authority<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain links and citations from reputable media within your industry niche as AI sees this as a marker of credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have an active and consistent brand presence online. If you use a <\/span><a href=\"https:\/\/nationalmarketingprojects.com\/ppc-services.php\"><b>Google Ads agency in Delhi<\/b><\/a><span style=\"font-weight: 400;\">, it is crucial to complement it with authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure to earn mentions, reviews, and press that help your brand to create a footprint on the Web.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Conversation_Semantic_Keywords_Integration\"><\/span><span style=\"font-weight: 400;\">4. Conversation &amp; Semantic Keywords Integration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users now type and speak in natural language questions. Align your content to these conversational queries rather than isolated keyword strings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cover entities, synonyms, and related concepts thoroughly \u2014 semantic richness matters more than keyword density in the GEO era.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address the &#8220;who, what, why, when, how&#8221; structure that AI systems favour when constructing responses.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Technical_Basics_Still_Required\"><\/span><span style=\"font-weight: 400;\">5. Technical Basics Still Required<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The need to have fast-loading, mobile-friendly pages is still valid because AI treats Core Web Vitals as an approximation of high-quality experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear site architecture and crawlability are key because AI needs to be able to scan your website easily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having a secure and maintained website sends a signal that yours is trustworthy to both visitors and search engines.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"GEO_vs_Traditional_SEO_Main_Differences\"><\/span><span style=\"font-weight: 400;\">GEO vs Traditional SEO: Main Differences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Traditional SEO focuses on ranking a page higher on the SERP. GEO, on the other hand, aims for your content to be ingested and referenced within a synthesised response \u2014 you may never even appear as a clickable link, but your brand or information is part of the answer. This represents a shift from ranking for visibility to being cited for authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, an <\/span><a href=\"https:\/\/nationalmarketingprojects.com\/seo-services.php\"><b>SEO company in Dwarka<\/b><\/a><span style=\"font-weight: 400;\"> that understands this shift can help regional businesses not just chase rankings but actively build the kind of knowledge presence that AI systems draw from when composing answers for local queries.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Businesses_Should_Adapt\"><\/span><span style=\"font-weight: 400;\">How Businesses Should Adapt<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A shift towards GEO-friendly approaches doesn\u2019t mean abandoning what is already being done; rather, it means adding another layer of sophistication:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review content for clarity, thoroughness, and structuring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop thought leadership content which highlights your authority \u2013 insights, data, and analytics are highly valued by AI algorithms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that the topics covered via social media promotion and PPC match those addressed in organic content. This way, companies that have invested in proper SMO in Delhi will discover that AI model recognition of their brands can improve through consistent brand signals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor new KPIs \u2013 these include frequency of citations in AI, mentions in AI-generated messages, and zero-click search effectiveness.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Road_Ahead\"><\/span><span style=\"font-weight: 400;\">The Road Ahead<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative engines are not replacing search \u2014 they are becoming another layer of it. It is smart to incorporate GEO into the company\u2019s content development and marketing process, rather than treating it as an independent stream of actions. Businesses who build authority and communicate effectively will reap the benefits in the long term when their brands become valuable sources of information for AI systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At National Marketing Projects, our approach has always been rooted in building sustainable digital authority \u2014 not quick fixes. As the search landscape continues to evolve with AI at its core, we are committed to helping brands stay visible, credible, and competitive wherever their audience is searching.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions_FAQs\"><\/span><span style=\"font-weight: 400;\">Frequently asked questions (FAQs)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>What is Generative Engine Optimization (GEO)?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GEO is the practice of optimising your content so that AI-powered search tools like Google AI Overviews, ChatGPT, and Perplexity cite or surface it within their generated answers. It goes beyond traditional ranking to focus on being referenced as a trusted source inside AI responses.<\/span><\/p>\n<p><b>How is GEO different from traditional SEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Traditional SEO aims to rank a webpage in a search results list, whereas GEO focuses on getting your content ingested and cited within an AI-generated answer. The goal shifts from earning a click to earning a mention inside a synthesised response.<\/span><\/p>\n<p><b>Will GEO replace SEO completely?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No \u2014 GEO is an evolution of SEO, not a replacement. Core fundamentals like quality content, technical health, and authority-building still apply; GEO simply adds a layer that ensures your content is readable and trustworthy for AI systems as well.<\/span><\/p>\n<p><b>Which Al platforms does GEO target?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">GEO primarily targets platforms like Google AI Overviews, ChatGPT Search, Perplexity AI, Microsoft Copilot, and any generative engine that pulls from web content to compose answers. As more AI assistants integrate web retrieval, the scope of GEO continues to expand.<\/span><\/p>\n<p><b>What type of content performs best in GEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content that is authoritative, clearly structured, and answers specific questions directly tends to perform best. Original research, expert insights, well-formatted how-to guides, and FAQ-style pages are particularly favoured by generative AI models when composing responses.<\/span><\/p>\n<p><b>Does structured data markup help with GEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes \u2014 implementing Schema.org structured data helps AI systems understand the context and intent of your content at a semantic level, making it easier for them to extract and attribute information accurately. It is one of the most practical technical steps you can take for GEO.<\/span><\/p>\n<p><b>How do backlinks and brand mentions influence GEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Backlinks and third-party brand mentions signal credibility to AI models, much as they do to traditional search engines. The more reputable sources cite or reference your brand, the more likely generative engines are to treat your content as a trustworthy source worth including in their answers.<\/span><\/p>\n<p><b>Is GEO relevant for local and regional businesses?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Absolutely \u2014 when users ask AI tools for local service recommendations, the engines pull from available web content to compose their answer. Regional businesses that invest in GEO-aligned content and local authority signals stand a much better chance of being featured in those locally relevant AI responses.<\/span><\/p>\n<p><b>How do you measure success in GEO?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Key GEO metrics include brand citation frequency in AI-generated answers, visibility in AI Overviews, zero-click query performance, and share of voice in conversational search results. These emerging KPIs complement traditional metrics like organic traffic and keyword rankings.<\/span><\/p>\n<p><b>How should businesses start implementing GEO today?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Begin by auditing existing content for clarity, depth, and structured formatting, then prioritise publishing original, question-led content that directly answers what your audience is searching for. Pairing this with consistent brand signals across social, paid, and organic channels accelerates your overall authority in the eyes of AI models.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search is not limited to ten blue links anymore. With AI-based answers transforming the process of finding information on the web, an emerging field is slowly but surely changing the <\/p>\n","protected":false},"author":1,"featured_media":1362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"_links":{"self":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1361"}],"collection":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":2,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1361\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/posts\/1361\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media\/1362"}],"wp:attachment":[{"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/media?parent=1361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalmarketingprojects.com\/blog\/wp-json\/wp\/v2\/categories?post=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}